Managing the minutiae of storytelling.

Freeing you to focus on what matters.

Marketing content strategy and copywriting for founders, executives, and entrepreneurs building brilliant personal brands and companies solving the world’s biggest problems.

Person typing on a silver laptop keyboard in a dark environment.
“Just this week 3 people who know me well have told me they wouldn’t have believed I didn’t write that post if I hadn’t told them beforehand that it was you. Can I keep working w/you forever??”
— Founder of an executive coaching firm
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I’m Amanda. I strategize your story & write content that sounds like you.

Amanda Lien, founder of Minutiae Content Co., holding a glass award

You need marketing content…but what does that even mean?!

You need to build your personal brand in order to take your side gig full-time – but have -2 hours a week to sleep, let alone write content for your LinkedIn page.

You’re building your MVP and need a newsletter to build buzz, but shudder at the idea of one more thing on your plate.

Together, we will:

  • Tease out the stories that build your personal brand

  • Take the weight of content strategy and creation off your shoulders

  • Create case studies, social content and email newsletters that warm leads and engage audiences

Your audience wants to hear what you have to say.

Together, we can make them listen.

“just saw that our open rates went from 20% to 67%?! didn’t think that was possible but you did the damn thing on the first freaking email!! if you want an endorsement you GOT IT!!”
— CMO of a B2B SaaS company

Cold outreach emails I wrote for a healthcare facilities podcast lifted open rates from 20% to 67%.

Helping people and companies scale their impact.

On-Demand Writing

  • White papers

  • Blog posts

  • Contributed articles

  • LinkedIn posts for business and/or personal accounts

  • … & more!

Done-For-You Newsletters

For business builders, founders, and thought leaders who want a newsletter but don’t have the time (and/or desire) to write. I handle everything from setup and contact import to writing, sending, and list maintenance. All you need to do is provide async content feedback!

Case Studies & Distribution Content

Underscore your business’s impact with metric-driven case studies that tell a powerful story + social media copy to promote your work.

“I know this is a ‘day in the life’ for you, but it means so much to be working with the best. You get my mission and vision, and I’m so grateful for you.”
— Co-founder of a digital tech company
Forbes logo in black text on a white background.

As Seen In…

Logo for the Empowered Publicity Podcast with layered text and colorful design elements.

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Establish thought leadership

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Tell your business story

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Drive impactful results

✴︎ Establish thought leadership ✴︎ Tell your business story ✴︎ Drive impactful results

“Amanda you are the best! Congratulations, working with you was one of the best decisions I ever made.”
— Marketing lead of a creative agency serving law firms and professional agencies

Not ready to work together just yet?

I’ll be here when you are! In the meantime, let’s stay connected via my twice-monthly newsletter on all things content marketing!